Generic vs. Brand, or when to be cheap

What's your preference, generic or brand? Does it matter on the product? Here's my lists.

Baby products
Baby powder: Brand. Johnson's Baby powder smells better, enough said.
Baby shampoo: Generic. Parent's Choice or the Target generic works just as well.
Baby bottom ointment: This one is a brand vs. brand for me, and Desitin is just plain stinky and hard to get off your fingers, and Boudreaux's Baby Butt Paste (click the link and laugh at the site address!) doesn't reek and wipes off easier. Winner!
Diapers: I can't really argue here because I've had M in Huggies since I ran out of baby shower gift diapers and the hospital Pampers. They've been the same price as Costco generics, and I like them. No contest here.
Lotion: I'm totally undecided here. Johnson's smells nice but generic lotion isn't bad either.
Wipes: Generic. I buy them in bulk and they're big enough that I can rip them in half to use less of them. (Yes, I actually do that.)
Baby lotion: Generic. Unless you're attached to the smell of Johnson's, it's all the same. Plus, the hubby won't whine that he smells like a girl after putting lotion on baby.
Baby formula (if necessary): Generic. We bought Similac at first but when Costco's Kirkland brand is a full $12 less, it made more sense. I dare you to find one difference between M and a kid on Enfamil or Similac (or breast milk). I will add: I tried Gerber's formula and was incredibly displeased with it, so that's a "don't buy" for me.
Baby food: This one's tough; all I ever bought as far as stage foods was Gerber or Beechnut, and M didn't display any preferences or dislikes. So save the money and buy what's cheap.

Groceries
Peanut butter: JIF! Every time and for always. Does anyone actually consider any alternatives?!
Jelly: Generic. Smuckers is good and all, but Walmart's generic is decent. Caveat: Target's generic sucks!
Bread: I wish I could buy generic, but I go brand. It's just better.
Pasta: Generic. I really like Walmart's wheat noodles.
Spaghetti sauce:  I buy Hunt's, which is cheaper than the the store brand most of the time. It's also not too bad to eat.
Cheese: Generic. I think it'd be tough to find a difference between brand and generic here!
Butter: Stick butter—generic. Fake butter—Country Crock!
Flour/sugar: Generic! Another one that's hard to tell the difference.
Soup: If it's a cooking soup, generic. If it's for lunch, I like Progresso.

Mmm, banana bread. The only way I eat bananas.

So what's your list? Share it with me! What can't you live without and what gets put in the cheap list?